THE TOUR | UNCF EMPOWER ME TOUR

UNCF EMPOWER ME TOUR OVERVIEW

The UNCF Empower Me Tour (EMT) platform was created to empower a movement

among young people, motivating them toward academic excellence, personal

responsibility and fiscal health through relevant program content and celebrity

engagement. The Tour, in its fourth year, delivers holistic touch points, engaging

young people at crucial life stages through self-efficacy, personal finance, college

readiness and career success messaging.

TARGET AUDIENCE:

§ Under-served college students, alumni and administration

§ African-American, Hispanic and Asian & Pacific-Islander American

§ Under-served students grades 7-12

§ Parents

§ Educators and the Community At-Large

PROGRAM CONTENT AREAS:

• Financial Education

• College Readiness

• Career Readiness

• Entrepreneurship

• Health and Wellness

• Service and Philanthropy

EVENT HIGHLIGHTS:

• Empower Me Tour Zone, inclusive of: College Zone, Career Zone, Entertainment

and Interactive Zone

• Day-long series of sponsor engagement opportunities, access to college and

career services, workshops, celebrity panel discussions and one-on-one seminars,

book and product signings and live entertainment

• 1,500 - 2,000 event attendees expected

• 500,000 viral impressions through social networking

TOUR SCHEDULE:

Washington DC - September 9, 2011

Detroit, Michigan - September 17, 2011

Minneapolis, Minnesota - October 8, 2011

New York, New York - October 22, 2011

Boston, Massachusetts - November 5, 2011

Kansas City, Missouri - November 19, 2011

Miami, Florida - February 3, 2012

San Francisco, California - February 18, 2012

Los Angeles, California - February 25, 2012

CELEBRITY CO-HOSTS:

Brian White, Actor and Author, Black Carpenter

Monique Jackson, Entrepreneur and TV Producer

Kita Williams, Entrepreneur and TV Producer

Kenny Lattimore, International Singer

CELEBRITY PANLEISTS and SUBJECT-MATTER EXPERTS:

Lamman Rucker Actor

Ledisi Grammy-nominated singer and songwriter

Boris Kodjoe Actor

Tatyana Ali Actor

Flex Alexander Actor

Shaun Robinson Entertainment TV Host

Alesha Renee Entertainer and TV Personality

Lance Gross Actor

Brandy Grammy-award winning singer

Chef DAS Celebrity Chef/Executive Chef

Chef Jeff Henderson Celebrity Chef and Author

Toya Carter Reality TV Star and Author

Necole Kane Celebrity Blogger

Amir Windom Music Executive

Michael J. Sorrell College President

Jeff Johnson Youth Activist and Radio Personality

Warren Ballentine Radio Host and Attorney

Jacob Latimore R&B Singer

Kim Coles Actor and Comedian

John H. Jackson Foundation CEO and Attorney

**Celebrity panelists and subject-matter experts will continue to be added as the Tour progresses

SPONSOR AND PARTNER OVERVIEW:

Presenting Sponsor: Wells Fargo

Major Sponsors: McDonald’s Corporation, FedEx, Procter & Gamble and Marathon Oil

Workshop Sponsor: the U.S. Army

Education Partners: INROADS, Education is Freedom, The Thurgood Marshall College Fund, The Hispanic Scholarship Fund, the Asian & Pacific –Islander American Scholarship Fund, Teach For America, Gates Millennium Scholars Program and the Get Schooled Foundation

Media Partners: M80 (social media) and One Economy Corporation

Small Business and Celebrity Partners: Executing Your Passion, ALFA Worldwide LLC, Black Carpenter, Define Your Pretty, the Kenny Lattimore Foundation, Black Gents and GoAsk.org

Local Partners: Washington Convention and Sports Authority, CASS Tech High School, General Motors Corporation, University of Minnesota School of Law, Best Buy, Northeastern University, University of Missouri Kansas City, Florida Memorial University National Alumni Association

EMT HISTORY:

The UNCF Empower Me Tour launched in the Fall of 2008 in partnership with the Wachovia

Foundation and Hill Harper’s Manifest Your Destiny Foundation, with the express purpose of

encouraging personal and fiscal responsibility. Since inception, the Tour has:

• Expanded content delivery and messaging

• Grown presenter base to a group of over 30 celebrity and national speakers and 100 local

market presenters

• Increased advocacy partner, community alliance and sponsor base by more than 500%

• Provided program to students from more than 65 HBCUs, local Universities and Community

Colleges

• Impacted more than 50,000 students on-site and on-line with more than 2.5 million brand

impressions delivered through pre-event, on-site and post-event promotion

2011 - 2012 UNCF EMT TOUR STOPS

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